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8Bit Creatives, one of India’s top esports consulting and talent management agencies, has announced its exclusive partnership with NODWIN Gaming for DreamHack India 2024. Scheduled to take place from 15th to 17th November at the Hitex Exhibition Centre in Hyderabad, DreamHack India marks its fifth edition as the country’s largest gaming and esports festival.
As the exclusive Talent Partner for the event, 8Bit Creatives will bring its network of top-tier influencers to DreamHack India. These gaming creators will play a key role in generating content in the lead-up to the event, in addition to hosting meet-and-greet sessions with fans during the festival. This collaboration enhances the overall fan experience by tapping into 8Bit Creatives’ strong presence in the gaming and youth communities across India.
DreamHack India is known for its diverse offerings, including esports tournaments, BYOD (Bring Your Own Device) events, cosplay competitions, music concerts, and stand-up comedy shows. The partnership with 8Bit Creatives strengthens the festival's mission to provide an immersive experience that celebrates gaming, esports, and pop-culture.
“We are excited to once again partner with DreamHack India as the exclusive talent partner,” said Animesh Agarwal, CEO and Founder of 8Bit Creatives. “This collaboration underscores our ability to connect with gaming audiences across India. We’re eager to showcase our talented creators at DreamHack India 2024 and create memorable experiences for fans.”
This is not the first time 8Bit Creatives has partnered with DreamHack India; the agency also took on the role of talent partner for the 2022 edition.
Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming, shared his excitement about the partnership: “DreamHack has always been about creating unforgettable experiences for the youth, combining gaming and entertainment in a way that resonates with fans. We are thrilled to have 8Bit Creatives as our exclusive Talent Partner for DreamHack India 2024. The return of iconic creators like Mortal, Snax, Kaashvi, Thug, and Payal will bring unmatched energy to the festival and elevate the overall experience.”
In recent achievements, 8Bit Creatives’ esports division, S8UL, won the prestigious ‘Content Group of the Year’ award for the third consecutive year at the Esports Awards 2024. This recognition highlights the agency’s standing as a leader in the gaming content space. Earlier this year, key gaming influencers from 8Bit Creatives, including Naman Mathur, Payal Dhare, and Animesh “Thug” Agarwal, were invited to a meet-and-greet session with Prime Minister Shri Narendra Modi, a testament to their growing influence in the Indian entertainment landscape.
Since its founding in 2018, 8Bit Creatives has become a key player in India’s esports and content ecosystem. The agency specialises in talent management, campaign curation, brand activations, and influencer-driven marketing, having worked with over 100 brands across multiple industries. Its roster includes some of the biggest names in Indian gaming, such as Mamba, Regaltos, Snax, KaashPlays, and Payal Gaming.
