^a t o m has launched Aura, a new AI-driven creative engine designed to address creative fatigue in performance marketing.
Aura combines business strategy, advertising experience and artificial intelligence to produce brand-aligned content quickly and at scale. From a single PNG and brand guidelines, the tool can generate hundreds of images, micro-videos and UGC edits in under an hour — specifically, 53 minutes.
“Marketing leaders shouldn’t be trapped in content production sprints. Aura frees up their time for strategy, while AI handles the creative volume,” said Abhik Santara, Director at ^a t o m network.
“Creative fatigue is real. Aura delivers vibrant, on-brand content in hours, not days - keeping the funnel energized and our creative teams focused on high-impact ideas,” added Yash Kulshresth, CCO & Director at ^a t o m.
Aura offers:
- Creative output intended to sustain engagement and ad recall
- Faster production timelines and cost efficiency
- Alignment with marketing strategies across the funnel
- A proprietary style engine that responds to real-time market signals to generate content
Aura functions as a standalone content unit and can also work in conjunction with ^a t o m’s existing teams, offering brands flexibility in how they approach content delivery.
