Head Digital Works (A23), an Indian online skill-gaming platform with over 80 million registered users, has launched the EPIC Poker Championship and announced actor Vicky Kaushal as its brand ambassador.
The EPIC Poker Championship is a 19-day event featuring multiple poker formats, with a guaranteed prize pool of ₹28 crore. The series will run from 3 July to 21 July 2025, culminating in a live finale hosted on the Deltin Royale in Goa. The final events include a ₹5 crore Main Event, ₹2 crore Mini Main Event, ₹1 crore Highroller, and ₹50 lakh Super Value tournament.
Kaushal’s association with A23 begins with this championship and will continue in future brand activities. A23 has released a new brand film featuring Kaushal, aimed at highlighting the platform’s poker offerings. The film will be available in Hindi, Kannada, Tamil, and Marathi, and will be distributed across OTT and OLV platforms.
Siddharth Sharma, CEO of Head Digital Works, said, "The EPIC Poker Championship, with its ₹28 Crore guaranteed prize pool, is a testament to our commitment to providing a world-class gaming environment, and Vicky's presence and personality seamlessly capture the thrill and prestige of this monumental event. We are thrilled to welcome him as A23’s brand ambassador. Vicky's natural charisma and widespread appeal cuts across age groups and makes him the perfect fit for A23.”
Actor Vicky Kaushal commented, “I've always been drawn to roles that are exciting and challenging. I am delighted to be the face of a dynamic brand like A23, which is very well-known in gaming space. With this new association, we aim to elevate the brand story by integrating exciting concepts that resonate with gaming enthusiasts. A23 has truly created an ‘Epic Poker Championship’ and I am thrilled for everyone to witness the ‘Epic Maza’ that awaits them."
The championship offers multiple formats and buy-in levels, aiming to engage poker players across varying skill levels. A23 has stated that the event is intended to strengthen its position in the Indian online poker and skill gaming sector.
