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AAAI sets up regional chapters across North, South and East India

Kunal Lalani, K. Srinivas and Priyanka Chatterjee will chair the three chapters, which will focus on regional industry engagement and professional development

BY TEAM IMPACT
Published: Oct 21, 2026 1:35 PM 
AAAI sets up regional chapters across North, South and East India

The Advertising Agencies Association of India (AAAI) has launched three regional chapters covering North, South and East India to strengthen local industry engagement, knowledge exchange and professional development across the advertising ecosystem.

The chapters will be led by agency executives with decades of experience in brand building and advertising services for government bodies, financial institutions, non-governmental organisations and advertisers across sectors.

Each chapter will organise workshops, fireside chats and peer-learning forums tailored to the needs and dynamics of its regional market.

In the North, Kunal Lalani of Crayons Advertising Ltd will serve as chairperson, with Santosh Kumar of Innocean Worldwide Communication Pvt Ltd and Sunil Chhabra of Pamm Advertising & Marketing as co-chairs.

Srinivas of Sloka Advertising Pvt Ltd will chair the South chapter, with C. Muthu of Maitri Advertising Works Pvt Ltd as co-chair. Priyanka Chatterjee of Standard Publicity Pvt Ltd will lead the East chapter as chairperson.

“Regional chapters are critical to building a stronger, more connected advertising industry in India,” said Dr. Sandeep Goyal, President, AAAI. “With Kunal, Santosh, Sunil, C. Muthu, K. Srinivas, and Priyanka leading these efforts, we’re ensuring that local insights and talent shape national standards. This is about putting agency leaders closer to the conversations that matter.”

The chapters will operate within AAAI’s national framework while retaining the autonomy to address region-specific priorities.

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