Dubstep, the fast-fashion consumer technology brand from the Nu Republic universe, has appointed Abhay Deol as its brand ambassador. The association brings together a brand rooted in music, movement and pop culture with an individual known for his nonconformist outlook and deep connection to music and creative expression.
Dubstep® has built its identity around the philosophy of Made to Play, focusing on technology that blends seamlessly into everyday life—intuitive, expressive and designed to be lived with rather than overthought. Over the last two years, the brand has emerged as one of the fastest-growing names in its category, driven by its fast-fashion approach to consumer tech, trend-forward design language, and strong resonance with Gen Z and young millennials.
The brand’s portfolio spans True Wireless (TWS) earbuds, Bluetooth speakers, wired and wireless headphones, power banks, chargers, data cables and mobile accessories, catering to the needs of connected, on-the-go consumers. Dubstep® is available across leading quick-commerce and e-commerce platforms in India, including Blinkit, Instamart, Zepto, Flipkart and BigBasket, and has added over 10 million consumers annually to its ecosystem.
Abhay Deol’s association with Dubstep® is positioned as an organic fit. Beyond his work in cinema, he is a music enthusiast and DJ, recognised for choosing unconventional paths and rejecting predictability—values that align closely with the brand’s attitude-driven DNA.
Speaking of the collaboration, Abhay Deol said, “What I like about Dubstep® is its sense of freedom. It’s playful, bold, and doesn’t try to fit into a mould. It lets you be who you are, without overthinking. That’s something I connect with deeply. Dubstep® is tech with personality — and that makes it real.”
Commenting on the launch, Ujjwal Sarin, Founder, Nu Republic Universe which includes brands like Nu Republic®, Triphop® and now Dubstep®, said “Dubstep® was built on the idea that technology should be fun, accessible, and part of everyday life. Over the last two years, the brand has seen tremendous momentum and has become one of the fastest-growing names in fast-fashion consumer tech. While Dubstep® is part of the Nu Republic universe, it has its own distinct voice and purpose. Abhay represents that spirit perfectly — authentic, independent, and effortlessly cool.”
The collaboration marks a key milestone in Dubstep®’s growth journey as it continues to scale its presence across India and deepen its connection with a generation that values participation, individuality and self-expression over perfection.
