AbhiBus, the bus ticketing platform operated by ixigo, has renewed its partnership with Indian film actor Mahesh Babu for a ninth consecutive year.
The association, which began in 2016, has seen Mahesh Babu serve as the public face of the company across various campaigns. According to AbhiBus, the partnership is one of the longest-running collaborations between a brand and a celebrity in India’s mobility sector.
The company stated that past campaigns have included both light-hearted and emotionally-driven advertisements. A new campaign is scheduled to launch later this summer.
Rohit Sharma, COO, AbhiBus, said, “Mahesh Babu has been more than just a brand ambassador - he’s been a fellow traveller in our journey of growth. From 2016 to 2025, his presence has helped us build deeper connections with audiences across the South and beyond. This partnership is a testament to the trust our customers place in AbhiBus and in Mahesh himself.”
Mahesh Babu said, “My journey with AbhiBus has always felt personal. For me, it’s never just been about reaching a destination — it’s about making the ride smoother, safer, and more dependable. Whether it’s the peace of mind that comes with AbhiAssured’s hassle-free promise, or the comfort of choosing brand-new buses through the Filter New Buses feature — every detail is designed with the traveller in mind. That’s what makes this association truly special for me: AbhiBus doesn’t just take you places — it makes sure you get there comfortably.”
AbhiBus plans to continue its collaboration with Mahesh Babu as it looks to grow its presence and services.
