The Advertising Club Bangalore held the 15th edition of its Inspiration Room series last Wednesday, attended by over 100 participants. The session focused on Gen Z consumer behaviour, the role of digital creators, and Snapchat’s involvement in augmented reality (AR) and blended physical-digital experiences.
The event opened with Gauri Kumar, who discussed the use of AR through tools such as lenses, filters, and Bitmojis. She referenced campaigns by brands like Myntra and Swiggy that used Snapchat’s technology. “The challenge for brands is no longer access to AR—it’s how creatively you use it. Snapchat has democratized AR production, making it accessible for everyone,” she said. Attendees also took part in a live session on building AR experiences.
Chirag Kohli, Head of Growth, Snap Inc. India, presented insights into Gen Z’s consumption patterns. He noted that this demographic currently drives 43% of consumer spending, a number projected to reach 50% in the next decade. “Attention is scarce, impressions are abundant. To truly connect, brands must deliver joy, community, and experiences that resonate,” he said. Kohli also highlighted that 63% of users have made purchases through the platform.
The session addressed topics such as “shopcialising”, creator influence, and phygital engagement. It highlighted Snapchat’s approach with features tailored for the Indian market, a camera-centric design, and consistent user engagement.
Commenting on the event, Laeeq Ali, President, Advertising Club Bangalore, said, “The Ad Club Bangalore will now be on Snapchat. With leaders like Gauri showing how code, 3D graphics, and storytelling can fuse into magical AR campaigns, this edition has set the bar high for what’s to come.”
The session aligned with the Inspiration Room’s aim to convene marketers, creators, and technologists to discuss developments in brand-building.
