ViewTrade Holding Corporation has appointed Adarsh Mishra as Lead, Content. The company has not disclosed specific details about the responsibilities tied to the role.
Mishra has nearly ten years of experience in content and brand strategy. He has worked on content IP development, brand positioning and platform growth for platforms including WTF by Nikhil Kamath, BeerBiceps, Figuring Out and Josh Talks. His work has typically involved aligning content initiatives with business objectives.
Founded in 2000 and based in Jersey City, New Jersey, ViewTrade provides brokerage and technology infrastructure to financial institutions, fintech firms and wealth managers. Its services include APIs, white-label platforms, onboarding tools and post-trade solutions.
Mishra’s appointment indicates a potential shift towards developing content designed to support client engagement and market communication. This may include the creation of educational and strategic materials for clients and partners.
