Aditya Birla Sun Life Insurance Company (ABSLI), the life insurance subsidiary of Aditya Birla Capital, has unveiled its latest product campaign titled #YeAkelaHiKaafiHai, spotlighting the all-new Super Term Plan by ABSLI. At the heart of this digital-first campaign is Bollywood Farhan Akhtar.
The campaign comprises three digital ad films, each creatively exploring a key benefit of the Super Term Plan through slice-of-life moments and Farhan’s signature charm. The films have been launched across digital platforms, YouTube, and will be further amplified later across different mediums.
- Film 1 - On a film set, Farhan delivers one scene in multiple moods, prompting the director to ask, “Kitne options dega?” Farhan playfully replies that if the Super Term Plan offers so many choices, he can too
- Film 2 - In a witty train station scene, Farhan quips, “Yeh ABSLI ka premium thodi hai jo wapas aa jaaye!”—highlighting the return of premium feature offered under the ABSLI Super Term Plan.
- Film 3 - The film features Farhan Akhtar in a witty banter highlighting how life doesn’t stop even if a dialogue or a premium is missed. Through humour and camaraderie, the film brings the feature of Super Term Plan that allows missing up to 12 premiums (i.e.1 full year) with uninterrupted coverage.
Kamlesh Rao, MD and CEO, Aditya Birla Sun Life Insurance Company, said, “Insurance is no longer optional - it’s a necessity. Today’s customers seek more than just life cover; they want a single plan that protects their health, secures their income, and prepares them for life’s uncertainties. The Super Term Plan delivers exactly that - life cover, critical illness protection, health services, and income security, all in one. With this plan, we aim to empower individuals to make confident, informed choices with a solution that truly does it all - #YehAkelaHiKaafiHai.”
