Digital travel platform Agoda has partnered with visa facilitation service Atlys to launch a co-branded advertising campaign in India aimed at simplifying the international travel experience for Indian tourists.
The campaign, which features a new television advertisement, addresses the common anxieties faced by Indian travellers—from overpaying for flights and accommodation to concerns about visa approval delays. By combining Agoda’s global travel booking services with Atlys’ streamlined visa processing, the partnership seeks to make international journeys smoother and more enjoyable.
Drawing on insights into the emotional and logistical challenges of travel planning, the ad portrays familiar stress points such as frantic searches for affordable flights and the nervous anticipation of visa results. It then introduces the Agoda-Atlys collaboration as a way to replace stress with excitement, bringing the joy of discovery back to the forefront of trip planning.
Matteo Frigerio, Chief Marketing Officer at Agoda, stated, “At Agoda, we believe travel should feel exciting, not overwhelming. Teaming up with Atlys lets us clear two of the biggest hurdles: cost and visa complexity. Together, we’re making global travel from India more accessible, more affordable, and much less stressful - so travellers can explore the world with ease and peace of mind.”
Mohak Nahta, Founder and CEO of Atlys, echoed this vision: “At Atlys, we've built our company on a singular mission: eliminating the visa headaches that prevent millions from experiencing the world freely. For many Indian travellers, venturing abroad brings unique challenges, from finding affordable travel options to dealing with visa uncertainties. Our association with Agoda tackles these hurdles head-on by marrying our expertise in visa facilitation with Agoda’s strong digital travel platform. Together, we create a stress-free, holistic experience for the travellers.”
The campaign builds on the synergy between the two companies. Agoda offers access to over five million properties globally, along with integrated flight and activity bookings to help users create bespoke itineraries. Atlys, on the other hand, simplifies the visa application process with a transparent, digital-first approach, ensuring that paperwork doesn’t hinder travel dreams.
By confronting both emotional and practical barriers to travel, Agoda and Atlys aim to empower Indian travellers to embark on global adventures with renewed confidence and enthusiasm.
