Digital travel platform Agoda has launched its ‘What a Save!’ campaign in India, offering up to 50% off on domestic hotel bookings.
Conceptualised by 22feet, the campaign comprises three digital films that use humour to highlight value-driven travel decisions. The communication is based on the insight that Indian travellers actively seek deals and savings while planning trips.
Gaurav Malik, Country Director India, Agoda, said, "With the new 'What a Save!' campaign, we're blending humor with genuine value. Agoda aims to make travel planning as enjoyable as the journey itself. Wherever travelers venture, booking with Agoda ensures they'll be amazed and exclaim, 'What a Save!'."
Shyam Nair, Executive Creative Director, 22feet, added, “There are savings. And then there are the savings you get with Agoda. That simple distinction gave us a sharp creative springboard. Instead of staying within the familiar, templatised world of celebrity-led humour, we stretched the idea of ‘saving’ into an unexpected territory where the scale and drama could be exaggerated to the point of absurdity. This campaign was a journey in experimentation, and none of it would have happened without all the brilliant folks who brought it to life.”
The campaign also extends to social media through creator collaborations featuring Aparshakti Khurana, Raghu Ram, Rajiv Lakshman and Gajraj Rao.
Agoda stated that the campaign is live across Meta platforms, YouTube and other digital channels. The platform currently offers access to over 6 million holiday properties, 130,000+ flight routes, and more than 300,000 activities, which can be booked in a single transaction.
