Aisle Network has launched a new brand campaign titled Better Because of Love, following more than a decade of operating in India’s serious dating category. With over 11 years in the market, 20 million members and 2.2 million reported relationships, the campaign focuses on individuals seeking long-term commitment rather than casual dating, shifting attention from dating processes to relationship outcomes.
India’s dating ecosystem is largely split between short-term interactions and formal matrimonial platforms. Aisle positions itself between these two ends, targeting users who are dating with the intention of building a committed relationship. The new campaign reinforces this positioning by examining how stable relationships influence everyday behaviour.
The campaign is based on insights gathered from couples who met through Aisle. These conversations highlighted changes such as increased patience, emotional stability and shared responsibility, which were often first noticed by people around them, including friends, family members and colleagues.
The campaign includes two films released under the Better Because of Love theme. Both films are narrated from the perspective of friends and family and depict everyday situations with light humour. The films feature digital creator and actor Raghvika and focus on how relationships can contribute to personal consistency and emotional presence, reflecting the intent-driven approach to modern dating.
Commenting on the campaign, Chandni Gaglani, Head of Aisle Network, said, “When we spoke to couples who met on Aisle and are now in committed relationships, what stood out wasn’t grand romance or dramatic change - it was the quieter shifts. People listened better, showed more patience, and became more intentional in how they showed up in their lives. That reinforced what we’ve always believed at Aisle: when you date with clarity and intent, love doesn’t overwhelm you—it grounds you. Better Because of Love reflects this truth, using honesty and humour to capture how the right relationship doesn’t change who you are, but helps you become the best version of yourself.”
The campaign is being rolled out digitally across platforms.
