Ajmal Perfumes, one of India’s longest-standing fragrance houses, has appointed actor Saif Ali Khan as its brand ambassador. The collaboration aims to align the brand’s heritage with Saif Ali Khan’s public image.
Established 74 years ago, Ajmal Perfumes is a homegrown Indian perfumery brand with a global footprint and a portfolio of over 300 scents. Known for its use of oud and traditional techniques combined with modern approaches, the brand has announced this new association as part of its plans to broaden its reach.
“Ajmal Perfumes has always been about legacy, excellence and the power of scent to evoke memory and emotion. Saif Ali Khan, with his regal presence and universal appeal, embodies these values perfectly. We’re excited to welcome him to the Ajmal family as our brand ambassador and look forward to a fragrant journey ahead,” said Mr. Abdulla Ajmal, CEO, Ajmal Perfumes.
As part of the announcement, the brand will release a behind-the-scenes video featuring Saif Ali Khan at an Ajmal store. He will also appear in a 360-degree media campaign across digital, print, in-store and out-of-home platforms. According to the brand, he is often seen purchasing Wisal Dahab and Aristocrat, two fragrances from the Ajmal range.
“I am delighted to be associated with Ajmal Perfumes, a brand I have long admired and personally used,” said Saif Ali Khan. “There’s something about a well-made perfume – it becomes a signature without trying too hard. Ajmal’s craft speaks to that idea, and that’s what I appreciate about it.”
The company has stated that this appointment is part of a wider plan to grow its presence in India and international markets. Ajmal Perfumes is currently present in more than 60 countries, operates over 350 retail stores, and is listed in several duty-free locations and airlines. The brand is also expanding through e-commerce, retail and international partnerships.
