E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
    • Login
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • LATEST NEWS
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
search
  1. Home
  2. More From Impact

Akshay Mathur Unveils New Venture: Unpromptd

This venture is designed to support digital platforms in scaling advertising revenue across India, Southeast Asia, and the Middle East

BY TEAM IMPACT
19th May 2025
Akshay Mathur Unveils New Venture: Unpromptd

Adtech veteran Akshay Mathur has announced the launch of Unpromptd, a new venture designed to support digital platforms in scaling advertising revenue across India, Southeast Asia, and the Middle East.

With a career spanning over two decades in digital advertising, Mathur has played a key role in the regional expansion of platforms including Facebook, Twitter, Snapchat, Criteo, and Outbrain. His previous leadership roles at Komli Media, SVG, Dentsu, and Tyroo have focused on monetisation strategy, market expansion, and building operational teams on the ground.

Unpromptd aims to act as an embedded extension of its partners’ monetisation teams, providing a range of services including go-to-market strategy, sales infrastructure, creative support, advertiser credit enablement, and oversight of regional billing, foreign exchange, and compliance processes.

“Partnerships today are about scale, depth, distribution, and technology. The strongest ones create long-term value and outlast markets and leaders,” said Akshay Mathur, Founder and CEO of Unpromptd. “We operate as an embedded extension of our partners’ monetization teams, with full accountability. Our focus is on driving revenue, building tech-enabled efficiencies, and freeing our partners to focus on product, growth, and innovation.”

The company targets platforms that already operate an advertising business and are seeking to expand or deepen their footprint in complex regional markets. Current focus areas include AI-led commerce, over-the-top (OTT) media platforms, retail commerce, and performance-driven digital platforms.

According to industry forecasts from GroupM and Dentsu, digital advertising spend in Asia is projected to exceed $45 billion by the end of 2025. The growth is attributed to the rise of mobile-first consumers, expanding digital infrastructure, and increasing demand from a growing online population. Despite this growth, many digital platforms face challenges in converting user scale into reliable revenue. Fragmented advertiser landscapes, compliance complexity, and limited local operational capacity are cited as major barriers to monetisation.

With over ten major languages and diverse regulatory frameworks across key markets in Asia-Pacific, regional diversity poses additional hurdles for global companies attempting to scale in the region.

“Asia has the numbers, the users, and the momentum,” said Mathur. “But success here depends on execution. That’s what we’re here to build.”

  • TAGS :
  • digital advertising
  • Akshay Mathur
  • Unpromptd
  • adtech startup
  • ad revenue growth

RELATED STORY VIEW MORE

Cheil India and Samsung India Mark Father’s Day with Campaign Highlighting Paternal Traits
Inside the MarTech Mixer: 50+ CXOs Gather for AI, Data & High-Stakes Networking
Lowe Lintas Scores Two Cannes Lions 2025 Shortlists for ‘Dawai Reader’ Campaign

TOP STORY

Why are we celebrating an industry that’s struggling?

Anup Chandrasekharan, COO – Regional Content, IN10 Media Network, pens his thoughts on what is 'choking India’s entertainment industry'


Hall of Fame: Best Ads of May 2025


The Next Gen Marketing Masters


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE



IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Ad filmmaker Sharat Kumar speaks with Anjana Naskar of IMPACT Magazine

Use your existing account to sign in

I forgot my password

or sign in using apps you love:

New user? Sign up

Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

COVER-STORY-60.HTML

CMO-INTERVIEW-5.HTML

JUST-IN.HTML

CREATIVE-ZONE-56.HTML

SPOTLIGHT-8.HTML

INTERVIEW-7.HTML

BACKBEAT-1.HTML

VIDEOS

ALL/HAPPENINGS

HTTP://DIGITAL.IMPACTONNET.COM

HTTPS://WWW.IMPACTONNET.COM/AUTHORS.HTML

HTTPS://E4MEVENTS.COM/

OTHER LINKS

REFUND POLICY

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. 3'rd Floor, D-40, Sector-2, Noida (Uttar Pradesh), Pincode - 201301

Connect With Us !


Copyright © 2025 impactonnet.com