Adtech veteran Akshay Mathur has announced the launch of Unpromptd, a new venture designed to support digital platforms in scaling advertising revenue across India, Southeast Asia, and the Middle East.
With a career spanning over two decades in digital advertising, Mathur has played a key role in the regional expansion of platforms including Facebook, Twitter, Snapchat, Criteo, and Outbrain. His previous leadership roles at Komli Media, SVG, Dentsu, and Tyroo have focused on monetisation strategy, market expansion, and building operational teams on the ground.
Unpromptd aims to act as an embedded extension of its partners’ monetisation teams, providing a range of services including go-to-market strategy, sales infrastructure, creative support, advertiser credit enablement, and oversight of regional billing, foreign exchange, and compliance processes.
“Partnerships today are about scale, depth, distribution, and technology. The strongest ones create long-term value and outlast markets and leaders,” said Akshay Mathur, Founder and CEO of Unpromptd. “We operate as an embedded extension of our partners’ monetization teams, with full accountability. Our focus is on driving revenue, building tech-enabled efficiencies, and freeing our partners to focus on product, growth, and innovation.”
The company targets platforms that already operate an advertising business and are seeking to expand or deepen their footprint in complex regional markets. Current focus areas include AI-led commerce, over-the-top (OTT) media platforms, retail commerce, and performance-driven digital platforms.
According to industry forecasts from GroupM and Dentsu, digital advertising spend in Asia is projected to exceed $45 billion by the end of 2025. The growth is attributed to the rise of mobile-first consumers, expanding digital infrastructure, and increasing demand from a growing online population. Despite this growth, many digital platforms face challenges in converting user scale into reliable revenue. Fragmented advertiser landscapes, compliance complexity, and limited local operational capacity are cited as major barriers to monetisation.
With over ten major languages and diverse regulatory frameworks across key markets in Asia-Pacific, regional diversity poses additional hurdles for global companies attempting to scale in the region.
“Asia has the numbers, the users, and the momentum,” said Mathur. “But success here depends on execution. That’s what we’re here to build.”
