Alchemist Marketing Solutions has announced the launch of its new practice dedicated to ‘sustainability marketing.’ The practice will be one more area of specialisation for its Digital vertical Alchemist Dotwise, which currently has real estate and healthcare as its two key verticals. The sustainability marketing practice of Alchemist Dotwise will strengthen the company’s commitment to environmental and social responsibilities, while providing custom solutions with a focus on the creation of brand value for its clients.
In today’s ever-evolving business landscape, sustainability has become more than just a buzzword; it is a core value. Alchemist Marketing Solutions recognises the importance of integrating sustainability into modern business practices. Brands are emerging with sustainability at the core of their product or message, and require communication that is specialised. The team has developed in-house expertise of working collaboratively with multiple stakeholders, and assessing risks and opportunities in the interest of efficiency and reputation for some of the sustainability projects already implemented. The new vertical will enable the company to offer comprehensive sustainability marketing services to its clients.
Sustainability Marketing Practice Highlights:
Strategic Sustainability Consultation: The vertical at Alchemist will provide well-researched Communication Strategy to businesses with brands built around sustainability, and give them a competitive advantage.
Green Branding and Messaging: Alchemist Dotwise, the Digital wing of Alchemist will craft authentic and compelling messages to effectively communicate a company’s commitment to sustainability. This will help clients resonate with the rising number of environmentally conscious consumers and stakeholders.
Content and Campaign Development: Alchemist Dotwise will create engaging content and marketing campaigns that align with sustainable principles, fostering brand loyalty among ethical consumers.
Environmental Impact Analysis: Through data-driven methodologies and insight generation, Alchemist will help clients reach the right audience, and build communication strategies around their reduced environmental footprint, contributing to not just a stronger brand but a greener planet.
Anujita Jain, CEO of Alchemist Dotwise, expressed enthusiasm for this new venture, stating, “Establishing the sustainability marketing practice was a journey to uncover our team’s Ikigai – a fusion of what we’re passionate about, excel at, and that which benefits both society and our company. We excel in mining insights for diverse audiences and understand that supporters of sustainable brands are a diverse lot, not easily identified by superficial green markers. Moreover, we tackle the challenge of utilising Digital creative space to effectively convey both brand information and green values—a vital requirement for sustainable brands. To meet this need, we’ve assembled a specialised team, deeply immersed in audience insights, crafting compelling strategies, and more. We have had strong beginnings with like-minded clients pursuing a sustainability agenda, some of whom are the M3M Foundation, Shapoorji Pallonji Group’s IGBC Platinum certified Green campus SP Infocity, and MVN University promoting pride in agriculture.”