Alstone, India’s leading exterior cladding brand, has announced the renewal of its partnership with Royal Challengers Bengaluru (RCB) as the Official Cladding Partner for the T20 Season 2025. This marks the second consecutive year of collaboration, following a successful association in 2023.
The partnership underscores Alstone’s commitment to performance, innovation, and excellence, values that closely align with the ethos of RCB. Alstone has launched its latest campaign, “Super Batting, Super Cladding 2.0,” celebrating the blend of elite cricketing performance and cutting-edge architectural solutions.
Sumit Gupta, Managing Director (MD) of Alstone, expressed his excitement about the continued association, saying: "We are thrilled to partner with Royal Challengers Bengaluru once again for T20 Season 2025. Our previous collaboration in 2023 brought us remarkable brand mileage, allowing us to connect with a passionate and engaged audience. Just as RCB consistently delivers outstanding performances on the field, Alstone remains committed to offering world-class, innovative façade solutions. This partnership will further strengthen our brand presence and align us with a team that shares our vision for excellence."
This collaboration aims to increase awareness about Alstone’s innovative cladding solutions, especially among the younger, creative consumer base. A comprehensive marketing strategy will be rolled out, involving digital platforms, outdoor advertising, print, radio, and social media, ensuring maximum visibility throughout the T20 season.
Rajesh V Menon, COO of Royal Challengers Bengaluru, welcomed the partnership, stating: "We are delighted to have Alstone back as our Official Cladding Partner for this season. Their innovative approach to exterior cladding solutions aligns perfectly with RCB’s dedication to pushing boundaries and setting new benchmarks."
