Mumbai-based communications firm Altair Media has been officially appointed by Miss World Limited as the public relations agency for the 72nd Miss World Festival, which is set to take place in Telangana from 7 to 31 May 2025.
The prestigious international event, welcoming participants from 140 countries, is expected to significantly bolster Telangana’s global profile as a cultural and tourism hub.
The festival will be a platform to highlight the state’s traditional arts, crafts, cuisine, and growing influence across sectors such as healthcare, eco-tourism, and entertainment.
A comprehensive digital strategy and global media collaborations will support the campaign, aiming to attract extensive coverage while reinforcing Telangana as a destination where tradition meets modernity.
Speaking on the partnership, Julia Morley, CBE, Chairman & CEO of Miss World Limited, said, “Altair Media has demonstrated exceptional expertise in managing large-scale international events. Their professionalism and innovative approach were evident during the recent press conference in Telangana, where they seamlessly coordinated media interactions and promotional activities. We are delighted to have them as our PR partner for the 72nd Miss World Festival.”
Ashwani Shukla, Founder of Altair Media, also expressed excitement about the collaboration, stating, “We are honoured to be entrusted by Miss World Limited as the official PR agency for this landmark event. The 72nd Miss World Festival is more than just a global pageant, it is a transformative platform that will position Telangana as a premier tourism and cultural destination. Our team is dedicated to executing a dynamic and impactful communication strategy that will not only celebrate the essence of the festival but also showcase.”
The event is expected to be a milestone in positioning Telangana on the international stage through a mix of cultural showcases, high-level infrastructure, and strategic promotional initiatives.
