Amazon India and CaratLane have announced a partnership that will bring CaratLane’s jewellery collection to Amazon.in. The collaboration expands Amazon Fashion’s jewellery range and integrates CaratLane’s product offering with Amazon’s delivery and payment systems.
CaratLane, a Tata product established in 2008, is known for its jewellery designs and craftsmanship. As part of the partnership, customers can access a curated selection of CaratLane jewellery for women and children, including rings, earrings, necklaces, and bracelets in gold with certified diamonds or gemstones.
A promotional offer of up to 20% off is available. Customers in Mumbai, Delhi, Bangalore, Pune, Hyderabad, Chennai, and Ahmedabad will have access to a 48-hour delivery service, while other locations will be served by Amazon’s broader delivery network.
Saumen Bhaumik, Managing Director, CaratLane, said: “We are excited about this partnership with Amazon, India. This collaboration helps us further our mission of making stunningly beautiful jewellery more accessible, blending convenience with craftsmanship. Together, we’re reaching many new hearts and homes across India.”
Siddharth Bhagat, Director of Amazon India Fashion and Beauty, said: “At Amazon Fashion, we are committed to offering our customers the best selection with exceptional convenience and value. CaratLane resonates deeply with today's modern Indian consumer—aspirational, design-forward, and digitally savvy. This partnership allows our customers to celebrate both every day and special moments with trending styles and distinctive finds, all delivered with Amazon's trusted service and speed.”
According to the companies, the launch reflects a shared goal of broadening access to branded jewellery products across major cities and smaller regions.
