Ambrosia Foods has partnered with Blue Tokai Coffee Roasters to introduce the Indian specialty coffee brand to the GCC (Gulf Cooperation Council), marking the start of a broader regional expansion strategy.
As part of the partnership, Blue Tokai has opened its first GCC café at BurJuman Mall, Dubai, with Ambrosia Foods leading the brand's rollout across the region. The companies plan to expand Blue Tokai's footprint to more than 10 locations across the GCC over the next few years.
The collaboration combines Blue Tokai's expertise in sourcing, roasting and serving specialty Indian coffee with Ambrosia Foods' regional market knowledge and operational capabilities to scale the brand in the Middle East.
Blue Tokai becomes the fourth brand in Ambrosia Foods' portfolio, joining Biryani By Kilo, Furn Beaino and Mr. Brown as the company expands its multi-brand food and beverage business across the GCC.
Commenting on the partnership, Vishwaroop Narain, Executive Chairman, Ambrosia Foods, said, "Blue Tokai is a landmark addition to our growing GCC portfolio and a brand that perfectly reflects Ambrosia Foods vision of bring proven, category-defining concepts to the region and building them for long-term success. Indian brands are increasingly finding strong resonance across the GCC, and Blue Tokai is exceptionally well positioned to introduce more consumers to the quality, craftsmanship and diversity of India's specialty coffee."
Founded in 2013, Blue Tokai operates more than 250 cafés and three roasteries across India, works directly with over 80 coffee farms, and also has a presence in Tokyo, Japan.
Speaking about the expansion, Shivam Shahi, Co-Founder and COO, Blue Tokai Coffee Roasters, said, “India has an extraordinary coffee heritage, yet its potential as a world-class specialty coffee origin is only beginning to gain global recognition. For more than a decade, Blue Tokai has focused on strengthening the connection between coffee producers and consumers while creating spaces where people can discover the craft and stories behind every cup. Expanding into the GCC marks an important milestone in our journey as we introduce Indian specialty coffee to new audiences. The region's vibrant café culture and appreciation for thoughtfully crafted experiences make it a natural next step in our growth.”
