American Eagle has launched its ‘Great Jeans For Everyone’ campaign in India, featuring Ananya Panday and Lakshya, who join the brand as global ambassadors. The campaign marks the brand’s continued effort to strengthen its positioning as a destination for everyday style centered on denim.
Captured by director Collin D’Cunha and photographer Sasha Jairam, the campaign portrays a warm and effortless aesthetic aligned with the preferences of India’s youth, showcasing casual styling and denim designed for daily wear.
Watch the camapign here:
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Sharing her experience, Ananya Panday said, “Being part of this global campaign feels like a day pulled straight from my off-screen life – easy fits, nothing fussy, and jeans that actually move with me. American Eagle gets that balance of comfort and style so right, and that’s why these pieces feel like my everyday wardrobe.”
Adding to this, Lakshya said, “Comfort is everything for me, and American Eagle really nails that. Their jeans feel lived-in from the start - you can run around, hang out, shoot, travel - and never feel restricted. This campaign let me be myself, and the jeans fit perfectly into that vibe.”
Speaking on the campaign, Yatin Athale, Brand Head, American Eagle India, said, “American Eagle continues to lead the global conversation on jeans, and India has become one of our most exciting growth markets. By partnering with Ananya Panday and Lakshya, two of Bollywood’s most dynamic young talents, we’re reinforcing our strategy to stay at the center of culture and deepen relevance with the Indian consumer. As we complete seven years in India, our focus is on delivering fashion-forward jeans that fit beautifully, feel great, and reflect the evolving style preferences of young Indians.”
The campaign highlights a renewed focus on essential denim dressing and positions the ‘Great Jeans For Everyone’ message at the centre. It features each ambassador in the brand’s signature fits: Ananya in the Ex Boyfriend Fit and Baggy Wide Leg jeans, and Lakshya in the Original Bootcut and Baggy Loose styles. The narrative reinforces comfort, versatility and easy styling across silhouettes.
The campaign launch includes an exclusive guest-lister event in Mumbai, followed by digital-led media activations and cinema outreach in India. It will also be featured in select global markets, particularly where Bollywood plays a strong cultural role. The visual storytelling was developed with a creative team focused on youth-driven sensibilities.
