Commuters at Andheri Metro Station on Mumbai Metro Line One are now greeted by a refreshed visual identity following an exclusive station branding by Mutual Funds Sahi Hai, as part of the Association of Mutual Funds in India’s (AMFI) ongoing investor awareness efforts. The initiative integrates messaging around goal-based and informed investing into a high-traffic public transit space used daily by a large cross-section of the city.
The station branding was unveiled by Shri Manoj Kumar, Executive Director, SEBI, in the presence of Venkat Chalasani, Chief Executive, AMFI, along with senior officials associated with the initiative.
Andheri Metro Station records an average daily footfall of approximately 1.8 lakh commuters, positioning it among the busiest stations on Mumbai Metro Line One. AMFI’s presence at the station aims to connect with commuters during their routine travel, using familiar surroundings to reinforce messages related to financial planning and disciplined investing.
As part of the takeover, branding has been implemented across multiple touchpoints within the station. These include the main naming signage, elevators, escalators, staircase glass railings, entry gates, backlit media panels, station roundels, platform route maps, internal train route maps, and in-train announcements. The messaging is designed to remain visible throughout the commuter journey within the station premises.
Commenting on the initiative, Sundeep Sikka, Chairman, AMFI, said, “The Mumbai Metro represents millions of journeys every day – journeys filled with goals, responsibilities, and aspirations. Through this association with Andheri Metro Station, we aim to bring financial awareness into the daily lives of lakhs of commuters, reminding them that disciplined investing, informed decision-making, and long-term planning can be as integral to personal progress as the journeys they undertake across the city.”
Venkat Chalasani, Chief Executive, AMFI, added, “Investor awareness remains at the heart of AMFI’s mission. By bringing the ‘Mutual Funds Sahi Hai’ message into a high-traffic public space like Andheri Metro Station, we are able to engage with people during their daily routines, outside traditional financial settings. Simple, easy-to-understand messaging placed in a familiar environment helps demystify mutual funds and connects financial concepts to everyday life. Through this association with Andheri Metro Station, we aim to make financial literacy more accessible, relatable, and actionable, encouraging commuters to take confident, well-informed steps toward achieving their financial goals.”
Sharing his perspective, Rohit Chopra, Chief Operating Officer, Times OOH, said, “Metro stations are not just transit points; they are powerful spaces for meaningful conversations with consumers. Andheri Metro Station, with its massive daily footfall, offers an unmatched opportunity to embed impactful messages into everyday life. We are proud to partner with AMFI on this initiative and enable Mutual Funds Sahi Hai to connect with commuters through a high-impact, immersive station branding that aligns purpose with presence.”
The unveiling also included a walkthrough of the station’s redesigned visual environment, highlighting messaging around the simplicity, transparency, and suitability of mutual funds for different life goals.
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