Amorepacific, the South Korean beauty giant, is collaborating with the Korea Tourism Organization (KTO) and Thomas Cook (India) Limited for the second edition of "Amorepacific Day." Scheduled to run from 25th to 27th April, the campaign will take place on Nykaa’s online and offline platforms, offering customers across India access to a wide array of K-beauty products.
The initiative continues to spotlight the intersection of Korean skincare, cultural appreciation, and consumer engagement. A highlight of this edition is an exclusive contest offering five winners a chance to visit South Korea. The prize includes return flights and a 3-night, 4-day stay, giving participants a deeper experience of Korean beauty and culture. The trip is sponsored by the Korea Tourism Organization.
“With Amorepacific Day, we’re thrilled to offer not just exceptional beauty experiences to our customers in India, but also an extraordinary opportunity to discover the heart of K-beauty and Korean culture,” said Paul Lee, Country Head & Managing Director of Amorepacific India. “This is our way of expressing gratitude to our loyal customers and inviting them to join our journey in the most memorable way.”
Nykaa, India’s prominent beauty retailer, also commented on the partnership. A Nykaa spokesperson stated, “In collaboration with Amorepacific and the Korea Tourism Organization, Nykaa is proud to bring consumers a once-in-a-lifetime opportunity to win a trip to Korea through the Amorepacific Day Sale. This celebration of K-beauty goes beyond skincare, offering an immersive cultural experience. K-beauty has truly captured the imagination of Indian consumers, and at Nykaa, we've seen the love for Korean skincare and beauty rituals. From glass skin goals to layering routines, our customers are eager to explore the innovation and efficacy that K-beauty offers. The sale is a celebration of that very love, bringing the best of K-beauty to our platforms with exclusive offers and freebies. It’s an exciting fusion of culture, skincare, and aspiration, something we at Nykaa are proud to champion as we continue to make global beauty experiences more accessible and immersive for our community of beauty enthusiasts.”
Mr. Myong Kil Yun, Regional Director, India & SAARC Countries, Korea Tourism Organization, added: “K-beauty is one of Korea’s most influential cultural exports, and through this unique campaign, we are inviting Indian consumers to not only experience these products but to discover the country behind them. By blending beauty with travel, we aim to build deeper connections and inspire more Indian travellers to explore the vibrant experiences and culture Korea has to offer.”
The partnership between the three entities reflects a growing trend of cross-cultural collaborations in the beauty industry, further bridging the gap between Indian consumers and global skincare innovations.
