In celebration of International Women’s Day, Joy n Crew, India’s premier premium travel agency, has appointed acclaimed Marathi and Hindi film actress Amruta Khanvilkar as its brand ambassador.
This announcement coincides with the launch of #WeBhatakNare, a new series of specially curated tour packages designed for Maharashtrians. The packages cover diverse destinations, including Europe, Kenya, Scandinavia, Australia, New Zealand, and Japan, and provide a truly immersive experience with accommodation, meals, sightseeing, and the convenience of a Marathi-speaking tour manager. With #WeBhatakNare, Joy n Crew aims to create a comfortable and culturally rich travel experience for Marathi-speaking travellers venturing across the globe.
Amruta Khanvilkar, a celebrated name in both Bollywood and Marathi cinema, is known for her exceptional roles in films such as Raazi, Satyameva Jayate, Malang, and Golmaal (2006), along with Saade Maade Teen, Natrang, Katyaar Kaljat Ghusali, and Chandramukhi in Marathi. Beyond films, she has captured the audience's attention with her versatile performances in reality television, winning Nach Baliye and participating in Khatron Ke Khiladi and Jhalak Dikhhla Jaa. She is also admired for her music video appearances in songs like Hi Gulabi Hawa, Wajle Ki Bara, and Chandra.
Pragya Adiraj, Founder of Joy n Crew, expressed her excitement about the collaboration, saying, "Bringing Amruta on board as our brand ambassador on International Women’s Day is especially meaningful. She represents the spirit of modern women—dynamic, passionate, and always ready to explore new horizons. Her journey in the entertainment industry and her deep-rooted love for travel make her a perfect fit for Joy n Crew. We believe she will inspire more travellers, especially women, to embrace the joy of discovering new places with confidence and style."
Amruta Khanvilkar also shared her enthusiasm about the partnership, "Travel has always been a source of joy and self-discovery for me, and I truly believe that every journey has the power to transform us. Joy n Crew’s thoughtfully curated Signature Group Tours offer a perfect balance—the warmth and personalization of a customized tour at the affordability of a group tour. I am thrilled to be travelling alongside guests on JNC Signature Group Tours four to five times this year—it’s going to be an incredible experience filled with fun, adventure, and amazing memories! Come and join me on these unforgettable journeys!"
Founded in 2022, Joy n Crew has rapidly become a leader in the premium travel segment, specialising in experiential and thematic travel for discerning clients. The company is well known for its Signature Group Tours, which blend the feel of a personalised travel experience with the affordability of group tours—an innovative approach that has reshaped group travel in India.
Furthermore, Joy n Crew is at the forefront of Silver Tourism, offering specially designed tours for senior travellers. These tours include accessible features such as ramps for easy mobility, nutritious meals, medical kits, and well-paced itineraries, ensuring a stress-free and enriching experience.
With a strong presence in six cities across India, Joy n Crew is set for significant growth, with plans to expand to 20 locations within the year to meet the increasing demand for curated premium travel experiences. Additionally, the company is branching into outbound educational tours, combining immersive learning with world-class travel.
Sangram Ghorpade, CEO of Joy n Crew, commented on the company’s vision, "The premium travel sector in India is witnessing rapid growth, with travellers seeking more meaningful and seamless experiences. Joy n Crew has been at the forefront of this evolution, and our partnership with Amruta strengthens our commitment to delivering truly bespoke journeys. Her association with Joy n Crew will help us reach a wider audience and reinforce our position as a trusted leader in premium travel."
Ranjan Murthy, Co-Founder of Joy n Crew, added, "With our expansion into newer cities and growing demand for Silver Tourism and Signature Group Tours, we are excited about the future of travel with Joy n Crew."
