Scott Eyewear has released its latest campaign featuring actors Ananya Panday and Vedang Raina. The campaign, developed by Bottomline Media, aims to reflect the brand’s design aesthetic alongside the personal styles of its ambassadors.
The visuals, shot against a contemporary backdrop, focus on presenting the personalities of Panday and Raina in line with Scott Eyewear’s positioning. The campaign is part of the brand’s ongoing effort to highlight eyewear as a medium of personal expression.
Vedang Raina commented on his involvement, saying, "Scott Eyewear is fresh, versatile, and has a playful edge. Style for me is all about authenticity and feeling good in what you wear and making it your own. Shooting this campaign felt like a natural extension of my own style – relaxed and confident. I can’t wait to see how people make these designs their own. Shooting with Ananya was such a fun experience - and the creative vision from Bottomline Media made it even more special."
Tanaaz Bhatia, Founder of Bottomline Media, said, "Our approach was to create something that instantly connects - aspirational, but still very real. Bringing together a fresh pair - Ananya and Vedang - brought a vibrant energy that mirrors Scott’s personality, adding an effortless charm to every frame. We wanted every frame to tell a story about individuality, confidence, and the joy of owning your style. Collaborations like this work because of trust, and our partnership with Scott Eyewear allows us to push the creative boundaries every season.”
Amit Parikh, Director, Sterling, added, "Scott Eyewear's DNA is rooted in contemporary style with a distinct identity. This new campaign encapsulates that essence, with Ananya and Vedang embodying the youthful energy and sophistication that defines our brand. Our longstanding partnership with Bottomline Media has enabled us to craft campaigns that are not only creatively innovative but also strategically astute, resonating deeply with our discerning audience.”
The campaign will be rolled out across digital platforms, print, and in-store displays, featuring the brand’s latest collection of sunglasses and optical frames.
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