Plum BodyLovin, the bath & body brand by Plum, has unveiled a new commercial with Bollywood actress Ananya Panday. The ad marks the launch of the new addition to their signature Vanilla line-up, the Vanilla Caramello Perfume.
In the ad film, the super chic, Ananya Panday, is seen interacting with the Vanilla Caramello perfume whilst thoroughly enjoying and progressively discovering all the complex sweet & salty fragrance notes. She eventually makes the declaration, Vanilla Never Smelled SO GOOD!
Stuti Sethi, Brand Lead – Plum BodyLovin’, sharing her insights on the launch says "In a refreshing departure from traditional Indian perfume advertising, we’re beyond elated to introduce our new Vanilla Caramello perfume ad film with the charismatic Ananya Panday, that pivots from the clichéd themes of seduction and instead, in true Plum BodyLovin’ fashion, celebrates the joy of unlocking your vivacious, playful spirit and enjoying life’s everyday moments! And who better to bring this vision to life other than Ananya, who effortlessly embodies all traits of the bestselling Vanilla Caramello scent i.e. chic, warm, luxurious, layered, & well… deserving of endless compliments!”
Actress & the brand’s fragrance ambassador, Ananya Panday, shared her excitement on the new campaign,” I’ve always been a huge fan of vanilla fragrances, and Vanilla Caramello is just irresistible! The blend of creamy vanilla and salted caramel makes it so droolworthy, and I can’t get enough of it. It’s fantastic to collaborate with a brand like Plum BodyLovin’ again that not only creates such iconic & chic fragrances but also celebrates them in a fun & authentic way! I can’t wait for women everywhere to experience Vanilla Caramello for themselves and give out chef’s kisses!"
