Matrimony.com, one of India’s largest Wed-Tech companies, has signed veteran actor Anil Kapoor as its brand ambassador to promote its community-based matrimony services. The collaboration aims to enhance the reach of these services during the ongoing wedding season.
Elaborating on the partnership, Mr. Murugavel Janakiraman, Founder and CEO of Matrimony.com, said, “Mr Anil Kapoor has been in the show business for over 45 years and has won the love of people across the country and the globe. His image as a perfect husband, a caring father, and a doting grandfather inspires millions. To start, we will be releasing TV commercials for four communities - BrahminMatrimony, RajputMatrimony, AgarwalMatrimony, and KayasthaMatrimony – featuring Anil Kapoor, right in the middle of the ongoing wedding season.”
Matrimony.com has planned a 360-degree marketing campaign featuring Anil Kapoor, targeting these communities throughout the year. The campaign will kick off with the release of commercials in January 2025 across all major TV networks.
With over 200 community-based matrimony services, Matrimony.com caters to various groups based on caste, religion, occupation, and special interests, helping individuals find their ideal life partners.
