Antara Senior Care, a wholly owned subsidiary of Max India, has appointed Mukesh Ghuraiya as Executive Vice-President and Chief Marketing Officer (CMO). Max India is part of the Max Group, which has a reported business portfolio of $5 billion.
In his new role, Ghuraiya will oversee marketing functions across all business lines within Antara Senior Care and Max India Limited. He will be involved in shaping the overall business strategy, growth, and development.
Ghuraiya has over 16 years of experience in sales and marketing. His career has spanned several industries including FMCG, consumer durables, retail, smartphones, consumer internet, and media. He has previously worked with companies such as Philips, Rado Watches, LAVA Smartphones, Bloomberg, and CNBC TV18.
On the appointment, Rajit Mehta, MD & CEO, Antara Senior Care, said, “It gives me great pleasure to welcome Mukesh as the Chief Marketing Officer (CMO) for Antara Senior Care and our parent company Max India Limited. Mukesh will play a key role in strengthening Antara’s brand visibility and retain its position as the most trusted brand for seniors and their families in India. I am confident that his strategic insights and innovative approach will enhance our marketing capabilities, while advancing our vision of enabling seniors to age with ease and joy.”
Commenting on his new role, Mukesh Ghuraiya said, “I am excited to become a part of Antara’s journey in redefining senior care in India. Antara is creating a holistic senior care ecosystem that addresses the diverse and evolving needs of seniors through thoughtfully designed products, services, and communities. The brand is uniquely positioned with the backing of the Max Group’s legacy of trust and excellence, and a deep understanding of the aspirations of today’s seniors. This sector has immense potential and a profound social impact. My focus will be on building stronger connections with our consumers, creating purpose-driven brand narratives, and delivering initiatives that not only enhance awareness but also add tangible value to the lives of seniors and their families. I look forward to contributing towards Antara’s vision and driving its growth agenda.”
Ghuraiya’s work in marketing has been recognised with industry accolades, including the IMPACT CMO 40under40.
