Korean skincare brand Anua has launched in India through an exclusive partnership with Nykaa. The move brings Anua’s range of skincare products to Indian consumers via Nykaa’s website, mobile app, and over 230 retail stores across the country.
Anua, known for its minimal ingredient formulations and targeted skincare solutions, will offer several of its core products in the Indian market. These include:
- ANUA Heartleaf 77% Soothing Toner – Designed to calm irritated skin and restore balance
- ANUA Niacinamide 10% + TXA 4% Serum – A serum aimed at fading dark spots and evening skin tone
- ANUA Heartleaf Pore Control Cleansing Oil – Used for makeup removal and sebum control
- ANUA Heartleaf 77 Clear Pad – Pre-soaked pads for exfoliation and skin texture refinement
The brand’s formulations focus on combining natural and active ingredients to address concerns such as blemishes, ageing, moisturisation, and brightness.
Commenting on the partnership, Ryan Lee, CEO – The Founders Inc (brand owner of Anua), said, “We are thrilled to introduce Anua to the Indian market through our exclusive partnership with Nykaa. This collaboration marks an important step in our global journey, and we’re excited to share Anua’s gentle, effective skincare with a new audience while building a meaningful community in India.”
Anchit Nayar, Executive Director & CEO, Nykaa Beauty, said, “With the soaring demand for K-beauty in India, Nykaa continues to lead the way in bringing global skincare excellence to our consumers. As proud forerunners in introducing K-Beauty to the country, we’re thrilled to exclusively launch Anua, a brand known for its clean, calming, and results-driven formulations. This partnership strengthens our commitment to offering beauty that’s thoughtful, trusted, and truly global.”
Nykaa was one of the first platforms to introduce K-beauty in India and currently offers products from brands including Aestura, Dr.Jart+, Isntree, COSRX, Etude, Laneige, and Sulwhasoo. The addition of Anua expands its international skincare portfolio.
