Apsara has announced a unique collaboration with Dali, India’s only painting dog, who now joins as Apsara’s first-ever “Ambassa-dog.”
Dali, once an abandoned pup, discovered her love for colours through play. Today, she paints with joy and free expression, becoming a symbol of creativity without limits.
The collaboration begins with the launch of Apsara’s new Konnect Brush Pens. In the first campaign, Dali is seen unboxing her own set of pens and creating a colourful artwork. Her story is being shared through digital reels, influencer partnerships, and a 360-degree promotional plan.
Beyond digital, Apsara plans to take the campaign offline with charity art exhibitions and interactive workshops. These events will give children and parents the chance to meet Dali, paint alongside her, and celebrate the joy of creativity together.
Aishwarya, Head of Marketing, Hindustan Pencils, said,“Apsara has always stood for imagination, and our products have been part of millions of children’s first drawings and doodles. Partnering with Dali feels like the perfect match—she embodies our belief that creativity is for everyone.”
Dali’s parents shared, “What began as play soon became Dali’s form of self-expression. Watching her journey from abandoned pup to Ambassa-dog fills us with pride. We hope her story inspires families to see creativity as joyful and inclusive.”
Dali shared,“Woof woof!”
Eshwari Pandit, Senior Creative Director, Interactive Avenues, added, “Brand ambassadors are common, but an Ambassa-dog is something new. Dali shows that inspiration can come from anywhere, and her playful spirit makes art inviting for everyone.”
