ArtE Mediatech has secured the comprehensive creative and digital mandate for Vahan, an AI-powered recruitment marketplace in India.
As part of the mandate, the agency will drive the brand’s overall creative strategy and digital communication, including content planning and integrated campaigns across platforms. The partnership aims to strengthen Vahan’s brand presence.
Vahan helps companies hire high-quality workers through AI-assisted workflows, reducing overhead as well as the hassle of multiple vendor management.
Commenting on the collaboration, Rohit Sakunia, Co-founder, ArtE Mediatech said, “Vahan is building a category that is both large and deeply relevant to India’s workforce. Our focus will be on simplifying this story and bringing out the impact of its platform through consistent and insight-led creative and digital interventions. We look forward to working closely with the Vahan team to scale this narrative across audiences.”
Saurabh Dubey, Head of Growth and Partnerships, Vahan added, “As we continue to scale our platform and expand our reach, building a stronger and more consistent brand narrative becomes important. ArtE Mediatech’s understanding of digital ecosystems and content-led storytelling aligns with what we are looking to achieve in this phase of growth.”
