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The Advertising Standards Council of India (ASCI) is set to host the International Council for Ad Self-Regulation (ICAS) Global Summit from March 17 to 25, 2025 in Mumbai. This event marks the first time the ICAS summit will take place outside of Europe and the US, providing a platform for global stakeholders to engage in discussions on the future of advertising, emerging regulatory trends, and evolving standards.
The summit will welcome advertising Self-Regulatory Organisations (SROs) from over 27 ICAS member countries, alongside representatives from six international advertising associations and other industry delegates. A key highlight will be the ICAS Global Self-Regulation Awards, celebrating best practices in advertising self-regulation worldwide.
Additionally, the ASCI Academy will host a thought leadership event titled “Global Adda,” featuring the launch of important reports and discussions on future regulatory trends, diversity and inclusion focusing on masculinities, and the opportunities and challenges of AI in advertising.
Participants can expect panel discussions, fireside chats, and networking sessions, allowing them to delve deeply into pressing issues with leaders in the advertising regulatory space. Attendees will include international advertising SROs, regulators, industry leaders, domain experts, civil society organisations, and academic institutions.
ASCI has significantly contributed to global self-regulation efforts and recently became a founding member of the ICAS Global Think Tank at its launch event in New York. This collaborative platform aims to promote self-regulation, critical thinking, and research to advance responsible advertising practices globally. ASCI’s initiatives have received international recognition, including multiple awards at the prestigious ICAS Global Awards in recent years.
Manisha Kapoor, Vice President of ICAS and CEO of ASCI, stated, “Hosting ICAS’s first global summit outside Europe and the US is an honour. We look forward to having global experts share their insights and learn from the Indian industry. Advertising today faces new challenges in building and sustaining consumer trust. This summit will facilitate an exchange of ideas and best practices that will help us drive important conversations and action in the industry.”
ICAS was established in 2016 to promote responsible advertising through effective implementation of self-regulatory standards. Its objectives include exchanging best practices around ad self-regulation, facilitating the establishment of new SROs in emerging markets, and highlighting the benefits of self-regulation for consumers, businesses, regulators, and society.
