The Mahindra Group has announced the appointment of Asha Kharga, currently Chief Customer Officer of Mahindra Group, as Chief Customer Officer of Mahindra Holidays & Resorts India Ltd. (MHRIL), effective 1 July 2025.
MHRIL is focusing on transforming its customer experience, expanding its product portfolio, and planning for future growth.
Kharga has 28 years of experience working with customer-focused brands across various industries. She has been recognised for her strategic and creative approach, as well as her use of consumer insights. At MHRIL, she will lead brand development, guest experience, and marketing efforts as the company aims to increase its resort capacity and respond to changing travel trends.
Commenting on the appointment, Dr. Anish Shah, Group CEO & MD, Mahindra Group, said, “Asha’s expertise will be key to leveraging the potential of Mahindra Holidays, as we seek to transform and significantly grow the business. Her strength in aligning brand vision with customer experiences will be valuable for the business. This move is consistent with the Group’s philosophy to place strong leaders in areas of meaningful value creation.”
Manoj Bhat, MD & CEO, MHRIL, said, “We are delighted to welcome Asha to our leadership team. We have ambitious plans as we expand our resort footprint to 10,000 keys by 2030. Our focus is on premium offerings, and we wanted a seasoned leader with the expertise to align brand vision with exceptional experiences. Her appointment will accelerate building a business that meets the changing needs of leisure travellers.”
Asha Kharga said, “I’m eager to contribute to the next chapter by focusing on the emotional, experiential, and cultural aspects that define our hospitality offerings. As the business grows, our greatest differentiator will not just be our presence, but how we make people feel when they stay with us. I look forward to working together with the incredible team at MHRIL.”
