Asian Paints has unveiled a Father’s Day campaign under its long-running ‘Har Ghar Kuch Kehta Hai’ platform, celebrating the fathers whose encouragement and sacrifices help shape future success.
The campaign centres on the story of Gurindervir Singh, India’s fastest man and the first Indian to clock 10.09 seconds in the men’s 100m sprint, while paying tribute to his father, Kamaljit Singh, whose unwavering support played a key role in his journey.
Created by Next Narrative and Lumos Studio, the film is set in rural Punjab and reflects on the athlete’s rise through the lens of home, portraying it as a space where discipline, resilience and ambition are nurtured.
Speaking on the campaign, Amit Syngle, MD & CEO, Asian Paints, said "For decades, Har Ghar Kuch Kehta Hai has celebrated the stories that unfold within Indian homes. At Asian Paints, we believe a home is much more than a space; it is where confidence is built, values are passed on and aspirations first take shape. Gurindervir's story resonated deeply with us because it reflects a universal truth: behind every milestone are years of belief, encouragement and sacrifice. This Father's Day, we celebrate those fathers whose unwavering presence helps shape extraordinary journeys, reminding us that some of life's greatest achievements begin at home."
For the athlete himself, the film is a deeply personal tribute. Gurindervir Singh reflected on the association, "People see the 10.09 seconds on the clock, but they don't see the years my father spent aligning his life with my dreams. Long before the world recognized me as an athlete, my father and the walls of our home already saw a champion. Partnering with Asian Paints for this Father’s Day film feels incredibly personal because their ethos, 'Har Ghar Kuch Kehta Hai,' is exactly my story. My home and my father always told me to keep running. This campaign is a heartfelt 'thank you' to him for building a home that fuelled my dreams before the world even knew my name."
Speaking on the creative vision, Mohit Jagtiani, Founder & CEO of Next Narrative, shared, "At Next Narrative, our pursuit is to craft stories that genuinely move people, and Gurindervir’s journey does exactly that. We are proud to partner with Asian Paints to bring this authentic narrative to life. This campaign is a profound reminder of the relentless support fathers and homes provide to nurture our biggest dreams."
Through the campaign, Asian Paints reinforces its belief that homes are more than physical spaces; they are environments where values are shaped, confidence is built, and dreams take root. The initiative honours fathers across India whose quiet belief and support form the foundation of their children’s achievements.
