E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
    • Login
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • LATEST NEWS
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
search
  1. Home
  2. More From Impact

Asian Paints Launches ‘Pragati Ke Rang’ to Celebrate Rural Progress

Asian Paints unveils ‘Pragati Ke Rang,’ a content series showcasing inspiring rural stories through YouTube creators, highlighting positive change

BY TEAM IMPACT
09th October 2024
Asian Paints Launches ‘Pragati Ke Rang’ to Celebrate Rural Progress

Asian Paints, a leading paint and décor brand in India, has launched ‘Pragati Ke Rang,’ a content series that captures the essence of progress associated with its NeoBharat Latex Paint. This initiative celebrates the journeys of YouTube creators and individuals from small towns, emphasising their inspiring stories and the positive impact of NeoBharat in rural India.

The series features three notable creators who have made significant contributions through their content. The first episode showcases Ankit Baiyanpuria, a fitness creator from Sonipat, revitalising a local akhada with vibrant murals that depict the dreams of young wrestlers. The second episode highlights Rajesh Rawani, a truck driver from Jamtara, who transforms a popular dhaba on NH-33 with murals celebrating the vital role of truck drivers in India’s growth.

The third episode focuses on Santosh Jadhav, known as Indian Farmer, a YouTuber from Sangli. He is transforming agriculture by introducing modern practices, featured in the Agricultural Produce Market Committee in Vita, where murals celebrate innovative farmers and their partnerships with traders.

Amit Syngle, MD and CEO of Asian Paints, stated: “At Asian Paints, we are committed to fostering growth and progress across India. Our NeoBharat range is a tribute to the millions pursuing a better life. With Pragati Ke Rang, we aim to highlight the inspiring journeys of individuals from small towns who contribute to India’s progress. Through these stories, we hope to inspire aspirations and turn spaces into symbols of growth.”

Pragati Ke Rang is created in collaboration with Monk Entertainment and Next Narrative. Viraj Sheth, CEO and Co-founder of Monk Entertainment, remarked, “We are excited to partner with Asian Paints on this impactful project. Pragati Ke Rang is not just a series; it’s a movement that reflects our commitment to driving real change, showcasing inspiring stories while highlighting the quality of NeoBharat.”

Mohit Jagtiani, Founder of Next Narrative, added, “YouTube is a powerful platform for creators to connect with their audiences authentically. This series goes beyond traditional advertising; it’s about transforming community spaces in rural India. We are proud to contribute to this meaningful journey.”

This initiative represents a significant step in Asian Paints' mission to bring lasting change to rural India. By showcasing the quality of NeoBharat paint, it highlights the transformative power of colour in uplifting lives and communities, inspiring a brighter future for all.

  • TAGS :
  • rural India
  • Asian Paints Pragati Ke Rang
  • NeoBharat
  • YouTube creators community
  • paint transformation
  • Pragati Ke Rang

RELATED STORY VIEW MORE

Samosa Singh Unveils New Logo and Revamped Menu with Health-Focused Offerings
Ugaoo Launches ‘Anyone Can Plant’ Campaign to Encourage Accessible Gardening
Glance Appoints Amit Bansal as Sr VP & GM of Roposo

TOP STORY

Eclectic and Electric

Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric, delves into ‘Fatt Se Garam Campaign’, their evolving media mix and the goals that the brand has set for this year


Ads In Focus


Speaking the Consumer’s Language: The Power of Regional Storytelling


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE



IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

"Retirement should feel like a second debut, not a full stop."

Use your existing account to sign in

I forgot my password

or sign in using apps you love:

New user? Sign up

Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

COVER-STORY-60.HTML

CMO-INTERVIEW-5.HTML

JUST-IN.HTML

CREATIVE-ZONE-56.HTML

SPOTLIGHT-8.HTML

INTERVIEW-7.HTML

BACKBEAT-1.HTML

VIDEOS

ALL/HAPPENINGS

HTTP://DIGITAL.IMPACTONNET.COM

HTTPS://WWW.IMPACTONNET.COM/AUTHORS.HTML

HTTPS://E4MEVENTS.COM/

OTHER LINKS

REFUND POLICY

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. 3'rd Floor, D-40, Sector-2, Noida (Uttar Pradesh), Pincode - 201301

Connect With Us !


Copyright © 2025 impactonnet.com