Audi, the German car manufacturer, has announced a partnership with Ajio Luxe to introduce the Audi Collection in India. The collection, which includes more than 30 products, is now available on Ajio Luxe’s platform and covers categories such as lifestyle, accessories, collectibles, and miniatures.
Prices for the products range from ₹3,000 to ₹95,000. The collection is intended to bring Audi’s design language into daily use through items such as bags, sunglasses, drinkware, watches, and scale models.
Mr. Balbir Singh Dhillon, Head of Audi India, said, “At Audi India, we believe style is an extension of performance. Our collaboration with Ajio Luxe allows customers to bring home Audi’s progressive design ethos in a new form. More than just fashion, the Audi Collection represents a way of life—refined, expressive, and confidently understated. Each piece reflects Audi’s design DNA, shaped by performance, enhanced by craftsmanship, and rooted in progress.”
Mr. Deval Shah, Business Head, Ajio Luxe, said, "At Ajio Luxe, we understand the evolving aspirations of India’s top consumers, who drive the majority of discretionary spending. While luxury was once confined to a handful of cities, we’re building nationwide access through a seamless, digital-first experience. The Audi Collection is a natural extension of our vision to curate like-minded brands and elevate the consciousness for all things luxury.”
The collection is divided into four categories: Business, Active, Audi Sport, and Miniatures.
