Aureia London, backed by Ashneer Grover, has entered India’s ₹4,500 crore ($550 million) fragrance market as it looks to expand in the country’s growing premium perfume segment.
The Indian fragrance market is projected to grow at a compound annual growth rate (CAGR) of 15 per cent over the next few years. Aureia London aims to address demand for premium yet affordable perfumes.
The brand states that it combines international design with products tailored to Indian consumers. Its portfolio focuses on long-lasting formulations and premium ingredients at accessible price points.
“We are excited to partner with All Scents to take Aureia London to new heights,” said Shonak Sharma, CEO of Aureia London. “This collaboration strengthens our distribution capabilities and enables us to tap into the rapidly expanding demand for premium fragrances across India.”
Highlighting the brand’s vision, Aashima Grover Sharma, Co-founder of Aureia London, added, “Our focus on quality, affordability, and innovation has been central to our journey. With All Scents as our strategic partner, we aim to scale aggressively and deepen our market presence nationwide.”
The company’s product line includes editions such as Golden Visa and Globetrotter, positioned across different fragrance preferences.
As part of its expansion plans, Aureia London intends to increase its retail presence to 1,500 stores across India, covering fragrance and related beauty categories.
