Axis Bank has unveiled Dil Se Open Celebrations 2025, a pan-India campaign designed to redefine the festive experience of millions of customers. Starting from September 2025, the campaign brings months of uninterrupted festive cheer, packed with exciting discounts, cashback offers, rewards, and exclusive partner deals.
The campaign is built around the proposition Sirf ek festival nahi, poore festive season chalega. From Navratri and Diwali to Christmas and beyond, every moment of festivity will be given rewards and benefits, ensuring that the celebrations continue uninterrupted.
Through this campaign, customers will gain access to a wide array of exclusive benefits, including discounts, cashback offers, partner deals, and reward programs across Axis Bank Credit Cards and other banking products. The offers span multiple categories, featuring top brands in E-commerce (Amazon, Flipkart), Electronics (Haier, LG, Samsung, Sony), Mobiles (OnePlus, Motorola, Xiaomi), Quick Commerce (Blinkit, bigbasket, Instamart), Shopping (Jack&Jones, Vero Moda, ONLY, Selected, Shoppers Stop, Tira, Reliance Brands including Coach, Michael Kors, Mothercare, Hamleys), and Travel (Cathay Pacific, Cleartrip, ITC Hotels Limited, ixigo, MakeMyTrip, SriLankan Airlines).
In addition to these offers, the campaign features a host of other leading brands, making it one of the most rewarding experiences for Axis Bank customers.
Arnika Dixit, President and Head - Cards, Payments and Wealth Management, Axis Bank, said, “At Axis Bank, our customers remain central to every initiative. Through Dil Se Open Celebrations 2025, we are introducing an extended festive campaign that offers enhanced value across shopping, travel, and lifestyle. In collaboration with leading brands, we are providing exclusive credit card benefits including cashback, curated discounts, and easy EMIs on high-value purchases. This initiative underscores our customer-first philosophy and reinforces our leadership in cards and payments by combining innovation with meaningful rewards.”
Commenting on the campaign, Anoop Manohar, Chief Marketing Officer, Axis Bank, said, “Indian families celebrate a multitude of festivals that span several months, each carrying its own cultural significance and emotional value. With ‘Dil Se Open Celebrations 2025’, our aim was to reflect this lived reality by creating a campaign that accompanies customers throughout the entire festive season. This initiative goes beyond banking benefits; it is about being present in our customers’ lives during the most cherished time of the year. We envision Axis Bank not merely as a financial service provider, but as a trusted partner in our customers’ celebrations. Through this campaign we aim to deliver both tangible value and emotional resonance, ensuring that every festive moment is not only rewarding but truly memorable.”
