HP India has announced a new collaboration with actor Ayushmann Khurrana as part of its marketing efforts in the country. The upcoming campaign will also feature his brother, actor Aparshakti Khurana.
This initiative is intended to align HP’s brand messaging with individuals the company says reflect its values of “innovation, integrity, and adaptability.” Ayushmann Khurrana, known for his roles in Hindi cinema, will represent HP India in its latest campaign.
The campaign forms part of HP’s broader strategy to connect technology with creativity and individual expression.
“By partnering with Ayushmann and Aparshakti, we aim to highlight how technology can enable individuals to express themselves and pursue their passions,” said Ipsita Dasgupta, Senior Vice President and Managing Director, HP India Market.
The move follows HP’s previous global associations with brands including Ferrari and Real Madrid. The company states that this collaboration is part of its effort to expand its presence in the Indian market through engagement with public figures familiar to local audiences.
