Baby Forest has launched 'Softness, Sealed with Ayurveda', a digital campaign for its flagship Khilta Mukhra Baby Face Cream, aimed at raising awareness about the need for dedicated facial care for babies.
The campaign features two films, 'You Notice First' and 'Cheeks Everyone Loves', which depict everyday mother-baby moments to highlight how parents recognise and respond to changes in their baby's delicate facial skin. The initiative underscores the importance of specialised skincare for a baby's face, which is frequently exposed to factors such as milk, drool and changing environmental conditions.
Inspired by Ayurvedic principles and backed by modern skincare science, the cream is formulated with ingredients including saffron, liquorice, shea butter and honey. It is designed to provide long-lasting hydration while supporting the skin's natural protective barrier.
Speaking about the campaign, Gagan Agarwal, Founder & CEO, Baby Forest, said, “At Baby Forest, we believe that baby care is built around small moments of attention - a mother’s touch, a parent’s observation, and the instinct to choose what feels right for their child. With ‘Softness, Sealed with Ayurveda’, we wanted to highlight that a baby’s face deserves extra care and that a distinct, trusted product formulation is required for that. Our endeavour has always been to combine the trust of Ayurveda with modern parenting needs, creating products that are safe, gentle, and purposeful.”
The campaign will be amplified through a digital-first strategy featuring parenting influencers, paediatricians and dermatologists, alongside consumer outreach across e-commerce platforms and quick commerce channels, including Amazon, FirstCry, Nykaa, Blinkit, Swiggy Instamart and selected premium residential communities.
