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This Onam, BAJAJ has launched its new range of 1000-watt mixer grinders, designed to meet the demanding needs of South Indian kitchens. To mark this occasion, the brand has rolled out eye-catching hoardings across key locations in Kochi, celebrating the festival with a powerful visual impact.
The hoardings feature the BAJAJ Mixer Grinder as an essential tool for preparing the elaborate Onam Sadya. The creative displays showcase the grinder's strength, highlighting its ability to handle tough ingredients and transform them into perfectly blended Sadya dishes. The campaign’s hashtag, #BuiltForNirththaatheCelebrations, emphasises BAJAJ's dedication to enhancing life’s enduring moments and preserving the vibrant spirit of Onam.
Notably, BAJAJ has installed a prominent hoarding at Kaloor Stadium, Kochi, underscoring their commitment to the South Indian market. The striking visuals illustrate the grinder’s capability in making traditional Onam preparations easier, showcasing raw ingredients being expertly processed into refined Sadya dishes.
Devika Sachdev, Head of Advertising and Brand Management at BAJAJ, commented, “This campaign highlights our dedication to meeting the diverse needs of our customers. By showcasing our latest mixer grinder innovations, we’re enhancing the festive spirit and reinforcing our presence in South India. BAJAJ aims to make both everyday cooking and special occasions more enjoyable.”
The new BAJAJ Ninja Series features DuraCut Blades with a lifetime warranty for durability and precision. Key models include the Powergrind 1000W, Quartz Max 750W, and Elegance Max 500W. The Military Series offers robust strength with Military Grade Jars and includes the GlamMax 1000W, Evoque 1000W, and Glamore 1000W models. The Armor Series, equipped with MetaGrip Metal Couplers and Military Grade Jars, features the Quadra and QuadraMax Mixer Grinders. Each series combines durability with stylish design, available in premium, vibrant colours to complement any kitchen décor.
