Bajaj Finserv will unveil the ‘Voice of the Nation’ at the grand finale of its digital-first music talent platform, Bajaj Dhuniverse, on March 31 in Mumbai, in the presence of composers Shankar-Ehsaan-Loy.
Positioned as one of India’s largest digital-first music talent searches, the platform has, over the past six months, drawn participation from over 60,000 aspirants across metros and deep geographies. Participants auditioned through audio and video submissions, with selections made by Shankar-Ehsaan-Loy.
The finale will feature live performances by ten finalists and one wild-card entrant, all shortlisted by the composer trio. The winner will get an opportunity to co-create Bajaj’s sonic identity with Shankar-Ehsaan-Loy, along with producing an independent album with Zee Music Company.
“We owe it to the nation and our people to invest in creating platforms that harness potential and create new role models. We continue to invest in platforms across performing arts, sports, technology and culture, and Bajaj Dhuniverse is one of our long term commitments. The response we have received in the first year gives us the tailwinds and the courage to make this even bigger and better in the second year,” said Manav Mianwal, President – Digital Platforms.
Speaking on the initiative, Shankar Mahadevan said, “What stood out to me about Bajaj Dhuniverse was the intent to find and elevate musical talent from all corners of India. The digital-first approach has made participation genuinely inclusive, bringing forward exceptional voices that deserve to be heard.”
Ehsaan Noorani added, “The range, depth and commitment we witnessed during evaluations were extraordinary. The quality of talent coming from across the country has been truly inspiring.”
Loy Mendonsa said, “India has always had immense musical talent. Bajaj Dhuniverse created a platform where musicians could step forward and be discovered. It has been a deeply rewarding experience, and I look forward to the finale.”
