Bajaj, India’s leading consumer appliances brand, has launched a 24x7 Bajaj Seva Kendra at the Maha Kumbh Mela 2025 to assist pilgrims during this monumental spiritual event. The Kumbh Mela, one of the largest religious gatherings globally, has attracted millions of devotees this year, many of whom face physical and environmental challenges, including long journeys, extreme winter conditions, and immense crowds.
To address these difficulties, Bajaj set up the Seva Kendra, providing a continuous supply of free hot water bags for warmth and comfort, powered by the Bajaj Pentacle Digi Water Heaters. The initiative was unveiled on Mauni Amavasya, 29th January 2025, and is operated by sevaks who work round the clock, ensuring that pilgrims receive the much-needed warmth for their spiritual journey.
Over 1,00,000 devotees have benefited from this initiative, showcasing Bajaj's commitment to supporting Indians during their most important moments.
Vishal Chadha, Chief Operating Officer – Consumer Products, Bajaj Electricals, commented on the initiative: "Through this humble service at the Maha Kumbh Mela, Bajaj reinforces our dedication to enabling Indians to be unstoppable in their pursuits."
Devika Sachdev, Head of Advertising and Brand Management, Bajaj Electricals, added, "Our brand promise of being a dependable partner extends beyond our products—it’s about being there for our consumers through every journey. With the Seva Kendra initiative at the Maha Kumbh Mela, the intent was to ensure that the pilgrims continue their journey with comfort and confidence."
Thanks to the high endurance, energy efficiency, and low maintenance of the Bajaj Pentacle Digi Water Heater, Bajaj was able to provide continuous hot water support to lakhs of devotees—a true testament to the brand’s innovative and customer-centric solutions.
The Seva Kendra operated throughout the Maha Kumbh Mela, providing uninterrupted support and ensuring that every pilgrim’s journey was filled with warmth, comfort, and strength—core values that reflect Bajaj’s commitment to India’s unstoppable spirit.
