Banijay Asia, a division of Banijay Entertainment, has entered into a strategic partnership with NODWIN Gaming, a key subsidiary of Nazara Technologies, to reshape the future of gaming, esports, and youth entertainment in India.
The collaboration will see Banijay Asia lead the production of Playground—NODWIN’s flagship gaming reality show and co-develop original intellectual properties that fuse storytelling, gaming, and influencer-driven content.
With the shared goal of creating culturally resonant and globally scalable content, the two companies plan to roll out new scripted and reality formats that capture the pulse of India’s youth. Backed by Banijay’s global content expertise and NODWIN’s dominance in gaming IPs like the BGMI Masters Series and Comic Con India, the alliance aims to create innovative content formats and redefine audience engagement in the ever-evolving digital entertainment ecosystem.
