Bank of Baroda (Bank) has unveiled a campaign featuring its global brand ambassador, Sachin Tendulkar. The campaign highlights the importance of making the right choices when pursuing life’s major goals – from buying a dream home or car to investing in one’s business.
The campaign focuses on four key products - Home Loans, Car Loans, MSME Loans through bob Digi Udyam and the bob Masterstroke Lite Savings Account - to drive customer acquisition and deepen market penetration. Through four relatable films, the narratives draw from everyday experiences to showcase Bank of Baroda’s customer-centric offerings, digital access and trusted services.
Shailendra Singh, Chief General Manager - HRM & Marketing, Bank of Baroda, said, “Through Bank of Baroda’s new Masterstroke campaign, our aim is to empower every individual and support every dream, with the promise that choosing Bank of Baroda as their trusted financial partner can truly be a masterstroke. Sachin Tendulkar, our global brand ambassador, embodies the values of excellence & trust, making him the ideal choice to deliver the campaign’s core message.”
The campaign kicked off with a #WhatIsYourMasterstroke teaser which generated strong pre-launch buzz, and featured well-known influencers Jatin Sapru, cricket commentator and host, and Kamiya Jani, Founder & Editor-In-Chief at Curly Tales.
