.jpg)
Bank of Baroda, one of India's leading public sector banks, has launched its first ad campaign and brand film titled ‘Play The Masterstroke,’ featuring cricket legend and Global Brand Ambassador, Sachin Tendulkar. The film draws a parallel between Tendulkar’s iconic masterstrokes on the cricket pitch and the bold steps people can take in their financial lives to achieve their dreams, with Bank of Baroda as their trusted partner.
The tagline ‘Play The Masterstroke’ serves as an inspirational message, encouraging customers to pursue their aspirations, such as purchasing a home, buying a car, or reaching major life milestones, all with the support of a bank that has a legacy of over a century.
Shri Shailendra Singh, Chief General Manager - HR & Marketing at Bank of Baroda, commented, “The association with Sachin Tendulkar marks an interesting phase in the branding journey of Bank of Baroda, known for consistently reinventing itself to connect with the marketplace and remain meaningful to its customers. Sachin embodies the spirit of ambition and determination that resonates within each one of us. Just as Sachin has inspired millions to strive for greatness, it is our endeavour to serve the people of India in achieving their aspirations.”
The campaign also includes a product film highlighting the bob Masterstroke Savings Account, a premium account offering exclusive privileges for customers seeking a higher banking experience. With humour and flair, the ad emphasises the unique features and benefits of the account.
The background music of the brand film was specially composed, combining acoustic and electric violin, and subtly incorporating the phrase "Yeh Hain Mera Masterstroke" to reinforce the brand’s message.
The campaign will be featured on social media and in theatres across India, with the product-focused ads set to air on television in 10 different languages.
