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Baskin-Robbins, the renowned American ice cream brand and largest QSR ice cream chain globally, proudly announces the opening of its 1,000th location in Andheri, Mumbai. This significant milestone underscores the brand's impressive journey over three decades, delighting consumers across India and the SAARC region.
With a presence in over 290 cities and consistent double-digit growth, Baskin-Robbins continues to expand its footprint. The new Andheri outlet, spanning over 750 square feet, is the largest Baskin-Robbins location in Mumbai and among the largest in the country, showcasing the brand's commitment to providing premium dessert experiences.
The grand opening event celebrated Baskin-Robbins' growth story in India, attended by industry leaders, stakeholders, and loyal customers. Since entering the Indian market in 1993 under Graviss Foods, Baskin-Robbins has consistently adapted to local consumer preferences, becoming synonymous with indulgence and quality.
The opening of the 1,000th location is a testament to the brand’s successful strategy of using quality ingredients and offering diverse flavours, including signature options like Mississippi Mud and Honey Nut Crunch, alongside local specialities such as Gulab Jamun and Rabdi Jalebi.
"Baskin-Robbins' milestone reflects our shared values and commitment to the market," said Mr. Gaurav Ghai, Chairman of Graviss Group. "We are excited to celebrate this significant achievement."
Michael Haley, President and Managing Director, International, Inspire Brands, added, "Our success in India reflects our commitment to delivering exceptional and innovative experiences tailored to the Indian palate."
With a focus on ongoing innovation and expansion, Baskin-Robbins is set to grow further in the coming years. The Graviss group has recently established a new manufacturing facility to meet increasing demand, ensuring the brand remains a key player in the evolving Indian market.
