Baskin Robbins India has announced a collaboration with actor Rohit Saraf as part of a digital campaign promoting the launch of its new Italian Gelato Range.
As part of the campaign, Saraf participated in a filmed game of Truth or Dare at a Baskin Robbins parlour, where he sampled the brand’s new Gelato scoops and sundaes. The video shows Saraf completing dares such as exclaiming “Mamma Mia!” and discussing his fear of flying.
The campaign also features a custom sundae curated by Saraf. The dessert, a Salted Caramel & Brownie Gelato Sundae, is now listed on the menu as the ‘Rohit Sundae’.
Watch Rohit’s full ‘Truth or Dare’ Italian Gelato experience here: Instagram Reel
Customers can use the code BR100 on Swiggy India for a discount on the new Italian Gelato products.
