BBH India, part of Publicis Groupe India, has expanded its senior leadership team with the appointment of Delon Mascarenhas and Mitushi Sharma as Executive Vice Presidents. Both will report to Himanshu Saxena, Managing Director and Chief Operating Officer, BBH India, and will focus on client partnerships and business development.
In addition, the agency has promoted Ashwin Palkar and Nisheeth Srivastava to the role of Senior Executive Creative Directors. They will continue to report to Parikshit Bhattaccharya, Chief Creative Officer, BBH India.
These changes come at a time when BBH India is reporting new client acquisitions, increased engagement with existing partners, and industry recognition, including a Bronze Lion at Cannes Lions 2025 for the ‘Bassi Vs Garnier Men’s Facewash’ campaign. The agency was also ranked third in the MMA SMARTIES Business Impact Index 2024 among creative agencies in India.
Delon Mascarenhas has more than 25 years of experience in brand strategy, content, and digital marketing. He was previously Senior Vice President at DDB Mudra Group and served as Head of Marketing at Tring. He has also held positions at Edelman India, Havas Life, and other organisations, working with brands such as McDonald’s, HUL, Red Bull, Meesho, Dream11 and Abbott.
Mitushi Sharma brings over 23 years of experience in advertising. She was most recently with FCB Interface in a leadership capacity. Her portfolio includes work across sectors such as beauty, automotive, consumer durables, BFSI, pharmaceuticals, and FMCG, including brands like Nivea, Whirlpool, Mahindra, Hero Group, Conagra Foods, Skechers and Torrent Pharma. She has also worked on various Unilever brands including Lakme, Domex and Ayush.
Himanshu Saxena, Managing Director and Chief Operating Officer, BBH India, said, “Today, BBH has evolved from being a creative agency to a Creative Company that is designed to deliver full-funnel marketing effectiveness using creativity. The strengthening of the leadership team underscores our commitment to this belief. Both Delon and Mitushi have been handpicked for this strategic role of delivering the power of difference to our clients’ businesses. With a talented leadership, BBH India is stronger than ever to move to the next phase of growth.”
Delon Mascarenhas said, "I'm excited to re-join BBH India at a pivotal moment in its growth journey as it invests in a leadership culture that’s built for the future. I look forward to working alongside Paritosh and Himanshu and a forward-thinking team to support brands and businesses in today’s complex and evolving landscape.”
Mitushi Sharma added, "As technology becomes an even bigger part of our lives, consumer behaviour, mindsets and expectations continue to evolve. As a global creative powerhouse, BBH India has always stood out for its ability to combine cultural insight, creativity, and strategy in a way that’s fresh, effective, and relevant to where the world is headed. With a clear vision and strong leadership, I’m confident this team is poised to push boundaries and help shape the next chapter of exponential growth."
