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Rebel Foods, the world’s largest internet restaurant company, is launching a special initiative through its flagship brand, Behrouz Biryani, to mark Dhanteras. Every order placed on this auspicious day, 29th October 2024, will include an elegantly designed golden spoon, representing prosperity, abundance, and the richness of tradition.
This gesture draws inspiration from the belief that bringing home new utensils on Dhanteras invites good fortune. Behrouz Biryani aims to distribute over 50,000 golden spoons across India, making this a limited-time offering.
Reflecting the brand’s commitment to honouring tradition, the golden spoon will be packaged in royal blue, featuring the message, "A Golden Spoon, for your Khushhali and Fortune," signifying both the elegance of Behrouz and the warmth of the festive season. This meaningful token is intended to enhance family celebrations, adding a touch of prosperity to moments of togetherness.
Nishant Kedia, CMO of Rebel Foods, stated, “As we celebrate the festive season, we want to go beyond just serving food; we want to connect with our customers in a meaningful way. The Golden Spoon is our way of sharing blessings and honouring the customs that make festivals special. With our limited-time festive offers, we aim to bring the spirit of the season to life through exclusive flavours and deals, making it easier for families and friends to come together and celebrate. This campaign is all about delivering a sense of togetherness, tradition, and indulgence, making each festive moment even more special.”
This exclusive initiative will last for just 24 hours, allowing customers to partake in this unique celebration for one day only. Behrouz Biryani’s aim is to create not only an unforgettable dining experience but also a lasting keepsake that honours tradition and shared joy.
