South Asia’s premier biryani brand, Behrouz Biryani, has revealed its grandest offering yet — the world’s first Royal Metal Handi. This Ramadan, Behrouz introduces a new dining experience, aimed at elevating home dining and group feasts. The Royal Metal Handi, available in portions serving 2 and 4, is inspired by royal kitchens, presenting an extravagant dining experience.
The reveal was an immersive spectacle, with a countdown billboard at Mumbai’s Mahim Causeway. Velvet curtains surrounded the billboard, and when the timer reached zero, a steaming Nawabi Handi biryani appeared with the tagline: “Once a Royal Secret, Now a Royal Feast.”
As part of the promotion, Behrouz will transform part of Mumbai's Inorbit Mall Vashi into a Nawabi palace, where visitors can discover exclusive Behrouz Biryani gift vouchers in an “Eidi Lifafa” surprise. Top Indian creators and influencers, such as Sumukhi Suresh, Prashasti Singh, Sahil Shah, and Aadar Malik, will take part in a mystery-filled challenge to decode ancient Urdu clues, further promoting the offering.
Ankush Grover, Co-founder & CEO of Rebel Foods (India & UAE), commented, “The Royal Metal Handi is our latest way to further pamper Behrouz Biryani lovers! During the Ramadan month when feasting takes place daily and families come together to indulge, we want to add that extra touch of royalty with this offering. This season, from our grand unveiling film featuring Saif to our ‘Barkat Box initiative’ that gives back to the community, we have gone all in to make Behrouz the defining flavour of Ramadan.”
In a cinematic tribute to the legacy, Behrouz has also unveiled a TVC starring Saif Ali Khan, with a voiceover by Vijay Raaz.
The specially curated Ramadan menu features the finest Zaffrani Gosht Biryani, Murgh Biryani, Haleem, Angara Murgh Kebabs, Gosht Seekh Kebabs, Murgh Samosas, and Shahi Tukda. Additionally, the Royal Iftari Sandooq is back, offering a seven-course Nawabi feast, including Murgh Shorba, Gosht Haleem, Dum Gosht Biryani, and Shahi Tukda. Limited-time à la carte specials, such as Zaffrani Gosht Biryani and Gosht Seekh Kebabs, are also available.
